Featured remarks from Lt. Gov. Geoff Duncan, attended by all major Atlanta media, and covered nationally.

Hosted Amb. Andrew Young, Billy Payne, and law enforcement and first responders for a dedication ceremony covered by all major Atlanta media with national syndication.

Planned and executed three consecutive Sun Belt football media days attended by administrators, coaches, and student-athletes from 12 institutions plus hundreds of media across the country.

Sent official comments to CW69, CNN, and all major Atlanta outlets around the event, which generated national headlines, was attended by 40K people and generated a $25M economic impact.

Distributed approved comments and messaging on behalf of the conference in response to the 2018 international media coverage of former Michigan State University employee Larry Nassar.

Partnered with GWCCA executives, public safety, and RIMS Show leadership to efficiently message clear updates to staff, attendees, and media. Replied to requests for comment from WSBTV, FOX5, and 11Alive.

Led brand strategy, communications and marketing. Oversaw one full-time manager, one part-time intern, collaborate with two full-time, in-house creatives, and supervised video production agency. Pitched, developed, recruited, and onboarded one full-time and one part-time position.

Led brand strategy, communications, and social media. Developed three separate interns, all gained full-time offers after internship ended. Pitched, recruited, and onboarded one full-time digital correspondent. Oversaw one full-time manager and one full-time digital correspondent. Led teams of volunteers ranging in size from 5-15 at select events.

Managed three interns and a team of 30 media operations volunteers, oversaw graphic design freelancer and social media agency.

Delivered 280+ media placements and 1.65 billion impressions around the premiere weekend, with a ribbon cutting event featuring Gov. Brian Kemp and Hilton CEO Chris Nassetta and gala featuring a special performance by John Legend.

Coordinated with local NBC affiliate 11Alive at Centennial Olympic Park to feature Atlanta on the TODAY Show’s “Rokerthon” hosted by Al Roker which set a Guinness World Record for the most meteorologists to participate in a nationwide weather forecast.

Led all media outreach, partnered with Hilton corporate, construction, and development partners, resulting in a nationally syndicated segment from Atlanta News First and a cover story on the AJC’s web, print, and e-paper.

Created and execute the social media strategy for the internationally-known account, generating 2.1M+ impressions and 391K video views before cancellation of event (724% increase from the previous period).

Managed the conference’s social media presence, which led the country in percentage of followers gained each year on Twitter, was second on Facebook, and third on Instagram.

Created all organic content for @ATLSuperBowl53 channels, and managed social media agency relationship with Sparkloft to built a strategy that reached more than 10.6 million users across Facebook, Twitter, and Instagram during Super Bowl week.

Led communications and marketing for the annual summer celebration, generated 811 total mentions, 22.3M reach, $2.46M in media value, generated 106K+ page views on LookUpATL.com, led the digital ad spend (created 287K unique impressions and $7K in conversion revenue), email marketing (9 newsletters sent, 109,323 total recipients, 41.7% open rate), partnerships program ($75K in revenue), and ticketing through partner Big Tickets (12K tickets sold, $132K in revenue).

Served as media coordinator for the most-watched and most proftiable tournament in conference history at Madison Square Garden, the first-ever held in New York City, credentialed 400+ media, managed a team of 30+, and a $500K budget.

Served as media coordinator for event, built marketing plan, and executed paid advertising plan for the free event which welcomed 500K people, credentialed 600+ international media, and featured dozens of sponsorship activations and free concerts.