Same,Trae.Same.
From the moment I left Pennsylvania and drove through the downtown connector (late at night, with no traffic), I knew Atlanta was it. I’m here to tell stories of what makes it great and enhance your brand. I get after it and get your brand seen by millions.
My career journey.
Georgia World Congress Center Authority
Manager, Marketing Communications
Led high-impact media events and campaigns, including the Signia by Hilton Atlanta and Richard Jewell Memorial, generating billions of impressions and substantial media value, while spearheading initiatives like the JEDI Council and Look Up Atlanta, which achieved significant community engagement and media coverage
NCAA Men’s Final Four Host Committee
Director of Marketing Communications
Generated more than 2.1 million social media impressions, managed a $100K advertising budget, developed the first Final Four influencer program, and coordinated 30 community activations, reaching 124,000 people and creating extensive partnerships with universities and local organizations
Super Bowl LIII Host Committee
Director of Marketing Communications
Drove Super Bowl LIVE event attendance (500K+), managed social media campaigns reaching more than 10.6 million users, credentialed more than 600 media from across the globe, generated 154 million media impressions around Super Bowl LIVE, coordinated $250K advertising buys, and recruited and managed 30 public relations volunteers.
Big Ten Conference
Director, Communications (Men’s Basketball)
Managed team of two full-time staff, one intern, and PR agency, led multi-channel content, coordinated a record-breaking Big Ten Tournament, interfaced with more than 400 media, assisted in crisis communication efforts, achieved millions of impressions and exceptional media coverage
Sun Belt Conference
Assistant Commissioner, Advanced Communications
Led brand and communications strategy across multiple platforms, managed a top-ranked social media presence, led a team of 2-3 full-time staff, created the successful #FunBelt brand identity, and fostered a groundbreaking partnership with the American Cancer Society, raising over $15,000 for cancer research, launched the Sun Belt RISE Program leading to 8 undergraduate internships at local television news stations, creative agencies, and video production companies
Georgia State University
Sports Communications, Graduate Assistant
Primary contact for three NCAA Division I sports that all reached the NCAA Tournament during my tenure, promoted the first All-American student-athlete in school history, placed stories in ESPN, ESPNU, AJC, YahooSports!, NCAA.com, and TopDrawerSoccer.com.
Washington & Jefferson College
Assistant Sports Information Director
Assistant media contact for 24 NCAA Division III varsity sports, launched the department's first social media strategy, and wrote monthly features for the award-winning 'W&J Magazine'
Naismith Trophy
Sponsorships and Social Media Contractor
Led 12 undergraduate interns per year from universities across the country, managed all social media accounts, generated millions of impressions, and increased impressions 50 percent year-over-year
Volunteer Experience
2017 NCAA Men’s Basketball Final Four (Phoenix, Ariz.), 2017 NCAA Men’s Basketball First and Second Rounds (Orlando, Fla.), 2016 NCAA Men’s Basketball Final Four (Houston, Texas), 2016 NCAA Men’s Basketball First and Second Rounds (St. Louis, Mo.), 2015 NCAA Men’s Basketball Final Four (Indianapolis, Ind.), 2015 NCAA Men’s Basketball First and Second Rounds (Omaha, Neb.), 2015 Allstate Sugar Bowl Classic/College Football Playoff Semifinal (New Orleans, La.), 2014 NCAA Softball Championship - Lafayette Regional (Lafayette, La.), 2014 New Orleans Pelicans, 2014 Allstate Sugar Bowl Classic (New Orleans, La.), 2013 ESPN High School Showcase (New Orleans, La.), 2013 NCAA Men’s Golf Championship (Host: Georgia Tech - Atlanta, Ga.), 2013 NCAA Men’s Basketball Final Four (Atlanta, Ga.), 2012 NCAA Men’s College Cup (Hoover, Ala.), 2012 Champions Classic (Atlanta, Ga.), 2012 SEC Football Championship Fan Fest (Atlanta, Ga.), 2012 NCAA Men’s Basketball South Regional (Atlanta, Ga.), Agnes Scott College/Emory University/Oglethorpe University (Atlanta, Ga.), Atlanta Falcons
My education.
Georgia State University
Master’s of Science: Sport Administration
GPA: 3.7 - completed six semester program in five semesters
President of Sport Management and Administration Club (SMAC), completed graduate assistantship during coursework in the GSU Sports Communications department, led GSU team to second-place finish at 2012 Sport Marketing Association Case Study competition
University of Pittsburgh
Bachelor’s of Science: English Writing and Communications (dual major)
Overall GPA: 3.4 | Earned Dean’s List for 4 semesters
Three-year member of The Pitt News (student newspaper), WPTS (student radio), and Panther Sports Network (television) and completed two internships at the Pittsburgh Post-Gazette and Fitting Group (local branding agency)
